Promotional merchandise has been quite effective as a marketing strategy. Because of its different approach to influencing, which is more cost-efficient and long lasting, this method is deemed to be one of the greatest ideas that has entered the seller-consumer world. Nonetheless, the purpose of Corporate Promotional Merchandise does not stop there. It can also serve a great role as executive gifts, items given to people at the higher management level, in recognition of their efforts or as a branding method of inspiring a contract agreement.Maybe the difference that will have to be made now is the type of item. With executive gifts, you are speaking of people who earn well and can afford to buy anything. They, of course, deserve some class and quality. So, choose an executive gift that is appropriate. Say, a stylish executive pen or promotional glassware will do. If you want to spend a bit more, you may opt for hip flasks, wine sets, or briefcases.