If books tell you that product design is the most critical step to profit, then maybe you should look into more resources to learn a bit more about what life is really out here. Yes, product development is a vital process, but how do you make profit? You make profit by selling that product to your target market, making them aware of what your brand has to offer. In addition, you can only call your goal attained if you are able to achieve customer retention, which is usually also called the ‘key to success.’
Yes, customer retention is your key to greater profit. If you are able to constantly convince your customers that they should purchase your product, then you’re good. Some companies miss this point, as they continually expand their target market and lose sight of those who made them profitable in the past. Do not commit the same mistake by seeking to expand and expand, not knowing the numbers just compensate each other due to the fleeting consumers.
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