By constant use, it is meant that the type of items which can be used as promotional giveaways must be ones that present a high probability of utilization by the individual who receives it. However, this is not always the case. Say, for a travelling bag. One does not use a traveling bag every day, though the experience he associates the printed brand with using it is not at all ordinary. Therefore, this strategy mainly depends on the frequency and impact of a particular experience.
Deemed as one of the most effective techniques to call attention and sustain it, distribution of promotion giveaways is truly as promising as what you might have already heard. It requires careful thinking, of course, but in time you’ll see how it pays off. And it pays off big.