Promotional gifts is usually used to promote a product or an idea, in the case of not-for-profit organizations. It is deemed to be effective for it is able to market a brand without the individual targeted completely being aware of it. It is a method that creates a sphere of influence without directly telling consumers to prefer a certain brand, but do it in such a way that encourages one to try due to brand familiarity. Anyway, the point is to influence through use. And that is where corporate promotional merchandise play the role for your big bosses.
People at the top management level may eat the same food or wear the same clothes as you do. But please do think for a second that since their position requires some respect and recognition, corporate gifts must be chosen carefully so as to impart the right message. What is the right message anyway? It is simply a gesture of appreciation for helping out bring the company to where it is now.
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