Promotional Products Cost is not Equal That of Airing Advertisements on Screens

The con of branded promotional products lies in transportation and distribution. Unlike commercials aired on national and international television, these items may be in need of storage. Transportation from supplier to a destination is usually necessary. The costs, though, do not really equal that of airing advertisements on screens.  Of course, the latter is much more expensive. With branded printed promotional products, you get the advantage of lesser expenses as well, despite the distribution issues. And comparing it to other alternatives, this strategy still gives the best possible combination of effectiveness and cost-efficiency.

Another advantage is that it is more faithful to its purpose of influencing the purchasing power of individuals. Because people use a pen, for example, more than thrice a day, it is highly likely that he’ll remember the brand printed on it. In this way, brand association becomes easier to attain.

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