More use of promotional product the more he is reminded of whatever printed on it

Unlike commercials which you only see once in a while, which is when you turn the television on or go out for a walk in the streets, printed merchandise has a lasting effect and can extend its influence even when the individual is not using the promotional product. This is due to the product’s use enabling the foundation for brand acquaintance, which later on evolves to acuity and preference. In layman’s terms, as the individual uses more of the promotional product, the more he is reminded of whatever there is printed on it.

Say, a shirt printed with a campaign idea. Surely, anybody who wears this shirt is aware of what is printed on it. Therefore, an individual may be persuaded to partake in an idea as he is open to constant use of the promotional product. This aspect of promotional merchandise makes it more effective than other marketing strategies, printed or not.

You can find more information by clicking Promotional Sweets.