The secret is in marketing. No matter how good your product is or how much research you’ve put into your product, it will never earn the sales you’ve projected unless you make it known to your target market. Marketing does that. Its role is to reach out to your target market and let them be knowledgeable of what you have to offer that the others don’t. It basically brings home the bacon. If you don’t do marketing right, then the usefulness of your printed promotional product is gone to waste.
Hence, becoming a super brand entails the implementation of effective marketing strategies. That is, you must also always have costs in mind. Consider what the optimal combination will be. Say, television advertisements are good, as with this method you are able to reach millions, but can the projected benefits outrun the expenses. You may also opt for printed ones. Another is through promotional merchandise.