When your market moves like an ideal inventory, where the number of items that move in almost equal those that move out, then you must rethink your current strategy and apply a better method.
Distribution of promotional gifts is one that can improve your strategy and move it up a notch. It may even be more beneficial than that. Promotional gifts serve as a reminder of gratitude to your special customers and in effect, lay a stronger foundation for their loyalty.
Moreover, usability of promotional items has proven to be able to reach out to markets that are close enough to that of which you are targeting. Yes, this is another way of expanding your market without incurring that many costs. It is another approach to inspiring loyalty and keeping those that has made your business profitable in the past.