A company may not have to pay some celebrity to advertise its product. But that is just one of the costs you may cut when you go with the distribution of promotional merchandise. You also get to reduce marketing expenses through paying for an advertisement airing time which is usually priced too high at times when you need people noticing your product.
Promotional products get you noticed more by not open saying ‘buy me because I am better.’ It starts the process of persuasion by founding in an individual a brand or a message the company or organization wants to spread. It creates in the item user a sense of familiarity which later develops to brand preference. Like how it is stated, such is a ‘process’ which results to long-term benefits and ever-increasing profits.