The choice of promotional merchandise is available all the year meaning that marketing campaigns are developed and promotional products can be tailored to support any event throughout the year. Manufacturers of promotional marketing items try to come up with new and innovative ideas for promotional products. These promotional items would be made available to sales teams to give to customers, as hand outs at conferences and exhibitions and as a giveaway items to customers and prospects. The type of the promotional products selected to advertise your brand name also depends a lot on the type of business you run. As for an IT industry, it is better to use mouse pads, stress items and even USB flash drive as your promotional items while a pharmaceutical company might find memo pads, pens, pill boxes and sticky notes more appropriate as their promotional items.