Influence, which is the key of personalised item distribution, marks the start of a product existence in the market. Only when the brand is known, meaning a larger portion of the market has become knowledgeable of the brand, will this brand be able to generate sufficient profit for the company. That is why businesses today have come up with more useful solutions to marketing. One of which is influencing the market through things they usually use. Hence, increased exposure leads to increased chances of purchasing the brand.
With regards to the design, a company has every freedom to request for something that will suit its objectives. The design can go from a simple logo to a more student-friendly print. Again, it depends on the goal of distribution, as non-profit organizations may also distribute promotional rulers to campaign for an idea or a suggested practice. Nonetheless, these items can serve many purposes, for which one can benefit.
For further information you can click Promotional Merchandise.