Establishment of product identity in the market does not stop at creating the product. Yes, it may have required tedious work and effort to create an idea and turn it into an item. However, competition is always present. No matter what type of business it is, there is a great possibility that in the next moment, a new competitor will rise. Nonetheless, the identity of that product must be established through promotions. And distribution of promotional notepads is one good approach to start with.
And we all know that people work at the office almost half a day, meaning the promotional notepads are of high probability of being utilized as maximum. A frequent use of the promotional items results to familiarity of the brand or company name printed on the paper. This familiarity, later on, leads to brand preferences. Then, next to preferences, is purchase.