Surely, this is one effective way to influence without having to produce too many expenses on media advertising and such. Through the distribution of promotional clothing, one is able to target a basic necessity and convince through utilization. Say, an individual receives promotional printed clothing from a non-profit organization. Given a good design and a statement, this individual is convinced to use the clothing. This usage enables influence to be created within the individual’s space. Thus, the idea is able to enter the society and gain acceptance.
Non-profit organizations may opt to distribute promotional clothing than many other items, simply due to the items’ usefulness. Once a use is catered to in the market, the next thing that occurs is the market’s connection to the idea. This idea or suggested method, then, gains curiosity and as stated above, acceptance.
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