Gaining market recognition is surely the one most important thing for most companies that are new in business. As for those that have already established an identity, the challenge is not actually over. Because with the overcoming of this dilemma, a company next faces the question: What must I do to sustain this position? Yes, it is true. Not because a company has already gained market recognition that it will do so forever. For this, one must only know what best marketing strategy to apply in order not to lose what has already been claimed. And promotional notepads can serve best in such purpose. Therefore, promotional notepads help sustain an identity through keeping the influence alive, of which occurs during consumption.
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