Due to the rise of blogs and other web note-taking methods, many thought diaries were of little use to the society nowadays. But surely, these people have thought wrong. Diaries still suggest a trend in the female young bracket of the society, and a fairly strong trend at that. Contrary to belief, writing on paper gives a different satisfaction from writing on high-technology gadgets. This is mainly due to the personal attachment created during the process of writing it yourself, with pen and paper, as value is added to the story. Hence, distribution of promotional diaries may prove to benefit a company more than it is expecting
With regards to the design, a company is ever-free to request or suggest an idea. It must also depend on the objective of the company, on what type of market is targeted and during what event the items are to be distributed.