Take in a sunscreen for example. You may distribute sunscreens to your customers with your brand printed on the cover. This allows for maximum usage during the summer and hence, indirect exposure of your brand to your potential customers. It is basically the same as influencing them to remember the brand as they continually use the sunscreen.
Anyway, why sunscreen? Well, it is just because distributing sunscreen is far more unique than distributing promo shirts. As we all know, uniqueness never fails to grab attention. Also, sunscreen may be used as summer giveaway to employees, allowing them to enjoy the season and still have the company in mind.
For more information you can click Promotional Tools, Promotional Merchandise.
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