Yes, as utilization occurs, influence is thereby increased. Say, a competition organizer decides to give out promotional clothing to its participants. Even as the event ends, the participants will surely be reminded of the event, of which reminding occurs during the use of the promotional items. In here, we see that the influence the event is able to leave stays and grows even more. One may expect that in the next competition, a higher portion of the society has already increased their awareness and will eventually be part of the goal to motivate.
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