Promotional clothing targets the second most basic of all human needs, which is clothing. Due to clothes being a necessity and humans must be in them every day, promotional clothing has proven to be of a very big advantage. The goal is for maximum utility. As people get to use promotional clothing more, they are exposed to the brand or name printed on the item more as well. This increased familiarity of the brand leads to curiosity. People seek some knowledge of the brand for themselves and when it is time to purchase, there is a high probability that they make preferences.
As promotional clothing has already been deemed effective, it also does not require extravagant expenses. As compared to television and billboard advertisements, promotional clothing definitely costs less and its influence just of the same level, maybe even greater. This is because a company is able to reach out directly to its market through the distribution of promotional clothing, whereas other methods depend on chance of their market seeing the advertisements.
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