when you can make use of a product more often, the more likely it is that you associate yourself with this product. Say, a person receives his Promotional Merchandise and makes use of it every morning he eats his breakfast. If your company sells sandwich spreads, the logo printed on the mug will stick more to the customer’s head as usage increases. He, then, remembers it when he is to make a purchase.
Needless to say, Promotional Mugs are not limited to companies that sell food. Same as promotional shirts being effective outside the clothing industry, these mugs can market any types of brand. The essence of function is what’s truly important.